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Wildberries (Russian: Вайлдберриз, Vayldberriz) is the largest Russian online retailer.It was founded in 2004 by Tatyana Kim. [3]Besides Russia, Wildberries serves: Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, and Uzbekistan.
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Tatyana Vladimirovna Kim [2] (Russian: Татья́на Влади́мировна Ким; born 16 October 1975), formerly known as Tatyana Vladimirovna Bakalchuk (Russian: Татья́на Влади́мировна Бакальчу́к), is a Russian entrepreneur, founder and CEO of Wildberries, the largest Russian online retailer, and the country's first self-made woman billionaire. [3]
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Online marketplace operators have a unique ability to obtain and use in their economic decision making personal data and transaction data, but also social data and location data. Therefore academics have described online marketplaces as new economic actor , or even as a new type of market economy .
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The system analyses groups of customers and designs personalised marketing campaigns based on demographic and several hundred behavioural factors, such as: frequency of purchases and ticket size, customer preferences, lifestyle fundamentals, acceptable price levels, favourite product categories and preferred shopping hours. Customer sensitivity ...