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Often used by recruiters and salesmen. For example, the perpetrator walks up to the victim and pins a flower or gives a small gift to the victim. The victim says thanks and now they have incurred a psychological debt to the perpetrator. The person eventually asks for a larger favor (e.g., a donation or to buy something far more expensive).
It is used in the part of brand marketing called "line extensions". One common halo effect is when the perceived positive features of a particular item extend to a broader brand. A notable example is the manner in which the popularity of Apple's iPod generated enthusiasm for the corporation's other products.
[6] For example, the representativeness heuristic is defined as "The tendency to judge the frequency or likelihood" of an occurrence by the extent of which the event "resembles the typical case." [13] The "Linda Problem" illustrates the representativeness heuristic (Tversky & Kahneman, 1983 [14]). Participants were given a description of "Linda ...
Advertising displays in Times Square, New York. The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age ...
Attribution (psychology) – Process by which individuals explain causes of behavior and events; Black swan theory – Theory of response to surprise events; Chronostasis – Distortion in the perception of time; Cognitive distortion – Exaggerated or irrational thought pattern; Defence mechanism – Unconscious psychological mechanism
Hasty generalization is the fallacy of examining just one or very few examples or studying a single case and generalizing that to be representative of the whole class of objects or phenomena. The opposite, slothful induction , is the fallacy of denying the logical conclusion of an inductive argument, dismissing an effect as "just a coincidence ...
In social psychology, the pratfall effect is the tendency for interpersonal appeal to change after an individual makes a mistake, depending on the individual's perceived competence. In particular, highly competent individuals tend to become more likeable after committing mistakes, while average-seeming individuals tend to become less likeable ...
An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...