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[25] [26] The company uses presses such as the Manroland 700 as part of its printing assembly line. [27] [28] Computer-integrated manufacturing techniques help minimize human intervention and labor costs. [29] Using browser-based desktop publishing environment, customers design and proofread the job. Jobs are routed for printing without ...
In the 2010s, the ordering of flyers through traditional printing services has been supplanted by Internet services. Customers send designs, review proofs online or via e-mail and receive the final products by mail.
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
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