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Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Burger King Holdings was the parent company of Burger King when it went public in 2002. [68] Burger King derived its income from several sources, including property rental and sales through company owned restaurants; [68] however, a substantial portion of its revenue was dependent on franchise fees. [68]
Burger King and their competitors hope to attract this group because of the large sums of money that they represent; an increase in sales to this group could drive an increase in global sales. [99] While superfans accounted for less than 20 percent of Burger King's customer base, they accounted for nearly 50 percent of the company's business.