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  2. New media - Wikipedia

    en.wikipedia.org/wiki/New_media

    New media versus cyberculture – Cyberculture is the various social phenomena that are associated with the Internet and network communications (blogs, online multi-player gaming), whereas new media is concerned more with cultural objects and paradigms (digital to analog television, smartphones).

  3. Marketing buzz - Wikipedia

    en.wikipedia.org/wiki/Marketing_buzz

    Interpersonal communication has been shown to be more effective in influencing consumers’ purchasing decisions than advertising alone and the two combined have the greatest power. [ 5 ] A 2013 paper by Xueming Luo and Jie Zhang [ 8 ] lists numerous previous studies that have shown a positive correlation between buzz rating and/or volume and ...

  4. Alternative media - Wikipedia

    en.wikipedia.org/wiki/Alternative_media

    For more information about social movements, and alternative media, see social movement theory. Alternative media tend to be activist by nature. Social movements in areas such as human rights, the environmental movement, and civil rights produce alternative media to further their goals, spread awareness, and inspire participation and support.

  5. Mediatization (media) - Wikipedia

    en.wikipedia.org/wiki/Mediatization_(media)

    The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...

  6. Infocommunications - Wikipedia

    en.wikipedia.org/wiki/Infocommunications

    Infocommunications is the natural expansion of telecommunications with information processing and content handling functions including all types of electronic communications (fixed and mobile telephony, data communications, media communications, broadcasting, etc.) on a common digital technology base, mainly through Internet technology.

  7. Mass media - Wikipedia

    en.wikipedia.org/wiki/Mass_media

    Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.

  8. Glossary of broadcasting terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_broadcasting_terms

    Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...

  9. Communicative ecology - Wikipedia

    en.wikipedia.org/wiki/Communicative_ecology

    Communicative ecology is a conceptual model used in the field of media and communications research.. The model is used to analyse and represent the relationships between social interactions, discourse, and communication media and technology of individuals, collectives and networks in physical and digital environments.

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