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The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.
[1] [2] Alternative terms include business culture, corporate culture and company culture. [3] The term corporate culture emerged in the late 1980s and early 1990s. [ 4 ] [ 5 ] It was used by managers , sociologists , and organizational theorists in the 1980s.
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Corporate speak is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words; abbreviations; euphemisms; and acronyms.
In 1984 he published Culture's Consequences, [6] a book which combines the statistical analysis from the survey research with his personal experiences. In order to confirm the early results from the IBM study and to extend them to a variety of populations, six subsequent cross-national studies were successfully conducted between 1990 and 2002.
The book's three main points are: How exponential technologies [clarification needed] that are disrupting today's Fortune 500 companies are emerging faster than ever before, contrasting “exponential entrepreneurs” against “linear-thinking executives” who work in major corporations.
LaMelo Ball looked up, flung his shooting wrist and unleashed a smile that seemingly said it all — the effect of Kobe Bryant. “You throw a little piece of paper in the sky and yell, 'Kobe!'”
The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books. [1] The book was published on October 16, 2001. The Good to Great companies