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In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
Toothpaste is a gel dentifrice used in conjunction with a toothbrush to help clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene; it functions as an abrasive agent that helps to remove dental plaque and food from the teeth, works to suppress halitosis, and delivers active ingredients such as ...
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene : it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis , and delivers active ingredients (most commonly fluoride ) to help ...
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
A 1930s poster from the Work Projects Administration promoting oral hygiene. Tooth decay is the most common global disease. [14] Over 80% of cavities occur inside fissures in teeth where brushing cannot reach food left trapped after eating and saliva and fluoride have no access to neutralize acid and remineralize demineralized teeth, unlike easy-to-clean parts of the tooth, where fewer ...
What is a night guard? Also called an occlusal splint, a night guard is “a removable appliance that can be used in either the upper or lower jaw and covers the surface of the teeth,” explains ...
Washington Wentworth Sheffield (April 23, 1827 – November 4, 1897) was an American dental surgeon best known for inventing modern toothpaste in the 1870s. With the help of his son Lucius T. Sheffield, he was also the first to sell the paste in collapsible tubes.
In 1995, the brand launched a Whitening variety, the first mainstream toothpaste to whiten teeth. The brand was also the first to introduce bicarbonate of soda in its toothpaste products. In 1997, the brand launched a Macleans toothbrush , which has over 1800 bristles . [ 4 ]