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While Roblox is free-to-play, it features a virtual currency known as Robux that can be purchased with real-world money. [1] Robux can be used to purchase virtual items that the player can use on their virtual character (or "avatar") on the platform, or access experiences that requirement payment. [1] As with games, avatar items on Roblox are ...
The move is a minor departure from Roblox's successful and longstanding business model of free-to-play games, with a focus on purchases of its in-game currency "Robux", which is used to buy items ...