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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Lee uses the term to describe those who see love as a desire to want to have fun with each other, to do activities indoor and outdoor, tease, indulge, and play harmless pranks on each other. The acquisition of love and attention itself may be part of the game. [5] Ludic lovers want to have as much fun as possible.
However, most of its putative role in emotion was developed only in 1937 when the American physician James Papez described his anatomical model of emotion, the Papez circuit. [38] The first evidence that the limbic system was responsible for the cortical representation of emotions was discovered in 1939, by Heinrich Kluver and Paul Bucy.
The word "emotion" was coined in the early 1800s by Thomas Brown and it is around the 1830s that the modern concept of emotion first emerged for the English language. [16] "No one felt emotions before about 1830.
Some theories about emotion consider emotions to be biologically basic and stable across people and cultures. [2] [9] [10] These are often called "basic emotion" perspectives because they view emotion as biologically basic. From this perspective, an individual's emotional expressions are sufficient to determine a person's internal, emotional state.
The name Differential Emotions Scale came from the examination of verbal labels and facial expressions. Research have shown that participants of different backgrounds (i.e. ethnicity, culture, language) are all able to agree on and can differentiate different facial expressions among the fundamental emotions.
Functionally, emotion regulation can also refer to processes such as the tendency to focus one's attention to a task and the ability to suppress inappropriate behavior under instruction. Emotion regulation is a highly significant function in human life. [6] Every day, people are continually exposed to a wide variety of potentially arousing stimuli.
Color plays an important role in setting expectations for a product and communicating its key characteristics. [26] Color is the second most important element that allows consumers to identify brand packaging. [27] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.