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Titles in quotation marks that include (or in unusual cases consist of) something that requires italicization for some other reason than being a title, e.g. a genus and species name, or a non-English phrase, or the name of a larger work being referred to, also use the needed italicization, inside the quotation marks: "Ferromagnetic Material in ...
Exclamation points (!) should usually only be used in direct quotes and titles of creative works. Bold type is reserved for certain uses. Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source.
The Twilight Zone is italicized because it is a specific title separated from the rest of the text by its italics, which is done because it is the name of a television show. In the case of most proper nouns, even those that incorporate the definite article, it is best to not capitalize it mid-sentence.
For titles of books, articles, poems, and so forth, use italics or quotation marks following the guidance for titles. Italics can also be added to mark up non-English terms (with the {} template), for an organism's scientific name, and to indicate a words-as-words usage.
About the use of italics or quotation marks for titles of works. Wikipedia:Manual of Style/Video games (MOS:VG) Wikipedia:Manual of Style/Visual arts (MOS:VA) Wikipedia:Manual of Style/Writing about fiction (MOS:FICTION) How to keep the right perspective, source and present in-universe information and similar aspects of writing about fiction.
It seems intuitive, but it will take a long time to permeate, I imagine. I usually put whatever style rule I am following in the edit summary, figuring that's a good way for people following that topic, popular music, for instance, to hear about "album titles in italics, song titles in "quotes"" Ortolan88
Italics are generally used for titles of longer works. Titles of shorter works, such as the following, should be enclosed in double quotation marks: Articles, essays or papers; Chapters of a longer work; Episodes of a television series; Short poems; Short stories; Songs; There are a few cases in which the title should be in neither italics nor ...
If an article already exists with the name of a television show for the article being created, use one of the following disambiguators as necessary: If only non-television articles exist with the name, use (TV series) or (TV program)/(TV programme) in the title: Show Title (TV series) (e.g. Firefly).