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Fact: You can never have too many bras. Having a wide selection not only comes in handy when you feel like skipping laundry day (no judgment!) but different tops require different styles. (We're lo
Covered in lace, this underwire bra will take your lingerie to the next level. Was $60 On Sale: $27 You Save 55%. ... 15 Best Cyber Monday Deals on Luxury Anti-Aging Skincare — Up to 52% Off.
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In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
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