Search results
Results from the WOW.Com Content Network
A bottle of Bud Light. Introduced in 1982 as Budweiser Light, [15] it is Budweiser's flagship low-calorie beverage, [16] advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L). [17]
In 2020, Budweiser introduced Bud Light Seltzer. [49] In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, [ 50 ] to its original offerings of black cherry, mango, lemon lime and strawberry. [ 51 ]
Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1981, respectively. (Bud Light's ...
Sales of Coors Light surged in 2023 following the Bud Light debacle but has since softened amid a ... The “case of the Mondays” phrase was introduced in the 1999 film “Office Space” and ...
The new Bud Light commercial, introduced online Wednesday, features pudgy, naked male flesh. It is the latest in down-market brewing's glorious history of using nudity to sell beer. Only instead ...
The emphasis was on portraying Bud Light as an easy-to-drink beer — one of the original sales points behind the brew when it was introduced in 1982. By April, however, scrutiny was growing.
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [4] [5] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer, brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.