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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing designed to have a positive psychological impact. For example, there are often benefits to selling a product at $3.95 or $3.99, rather than $4.00. If the price of a product is $100 and the company prices it at $99, then it is using the psychological technique of just-below pricing.

  3. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Businesses aim to generate more sales volume by increasing the number of products purchased by putting on lower prices (price competition) for consumers comparing to the alternative goods. Companies may alternatively pursue strategies of higher prices depending on the demand elasticity of the product, in the hope that it will generate an ...

  4. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    The conceptualization of sales strategy (Panagopoulos and Avlonitis, 2010) [14] is an essential for companies to sell in a more strategic way rather than operationally selling their products.

  5. Dynamic pricing - Wikipedia

    en.wikipedia.org/wiki/Dynamic_pricing

    A changeable prices menu at a fast food stand on Emek Refaim Street in Jerusalem. Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands.

  6. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.

  7. Supracompetitive pricing - Wikipedia

    en.wikipedia.org/wiki/Supracompetitive_pricing

    Price regulation and state intervention can thus discourage potential investments since the rewards are lower in less risky environment. • Supracompetitive prices are difficult to assess. Dominant companies charge for their products and services the prices that are higher than the marginal cost.

  8. Predatory pricing - Wikipedia

    en.wikipedia.org/wiki/Predatory_pricing

    Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition. This is where an industry dominant firm with sizable market power will deliberately reduce the prices of a product or service to loss-making levels to attract all consumers and create a monopoly. [1]

  9. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself along dimensions valued by customers to command a higher price. A company also chooses one of two types of scope, either focus (offering its products to selected segments of the market) or industry-wide ...