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  2. Low-alcohol beer - Wikipedia

    en.wikipedia.org/wiki/Low-alcohol_beer

    In Canada, regular beers typically have 5% ABV, while a reduced-alcohol beer contains 2.6%–4.0% ABV and an "extra-light" beer contains less than 2.5%. [21] In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [19]

  3. Light beer - Wikipedia

    en.wikipedia.org/wiki/Light_beer

    Light beer (sometimes spelled lite beer) is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. [1] Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full ...

  4. Natural Light - Wikipedia

    en.wikipedia.org/wiki/Natural_Light

    Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1981, respectively. (Bud Light's ...

  5. Bud Light had a year it wants to forget. What happens next? - AOL

    www.aol.com/bud-light-had-wants-forget-120025743...

    Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

  6. Bud Light isn’t the only beer brand struggling: Gen Z’s ...

    www.aol.com/finance/bud-light-isn-t-only...

    Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...

  7. Bud Light, the former king of beer sales, has slipped to ...

    www.aol.com/finance/bud-light-former-king-beer...

    Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended ... as younger consumers lean away from alcohol and embrace both legalized marijuana and non-alcoholic beers. ...

  8. Anheuser-Busch brands - Wikipedia

    en.wikipedia.org/wiki/Anheuser-Busch_brands

    A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.

  9. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    "The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...