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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The Dockers campaign tagline, "Wear The Pants" was marketed as a call to masculinity for men. [11] The campaign incorporated outside sources to incite men to reclaim their lost male-aesthetic. Along with a new campaign message, the Dockers brand has since revitalized their product line as well, featuring several new styles aimed at a younger ...
This design is on all Levi's jeans today. In December 1870, Davis was asked by a customer to make a pair of strong working pants for her husband who was a woodcutter . [ 7 ] To create suitably robust pants for working, he used duck cloth and reinforced the weak points in the seams and pockets with the copper rivets.
Belgian authorities said on Friday they had seized almost five tons of cocaine stashed in shipping containers at Antwerp port, as part of a cross-border investigation into a drug-trafficking ring.
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
San Francisco 49ers defensive end Nick Bosa (97) celebrates after sacking Seattle Seahawks quarterback Geno Smith (7) in the first quarter at Levi's Stadium in Santa Clara on Nov. 17, 2024.
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5083 Tuttle Crossing Blvd, Dublin, OH · Directions · (614) 717-0399