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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The Dockers campaign tagline, "Wear The Pants" was marketed as a call to masculinity for men. [11] The campaign incorporated outside sources to incite men to reclaim their lost male-aesthetic. Along with a new campaign message, the Dockers brand has since revitalized their product line as well, featuring several new styles aimed at a younger ...
Brutus Jeans; Buck Mason; Bugle Boy; Calvin Klein (fashion house) Chip and Pepper; Devergo; Dickies; Diesel (brand) DL1961; Donna Ida; Edwin (company) Evisu; Fiorucci; Gap Inc. Gas Jeans; G-Star RAW; Great Western Garment Co. Guess (clothing) House of Deréon; ISKO (clothing company) JNCO; Jordache; Just Group; L.E.I. Lee (jeans) Lee Cooper ...
Levi's were the only type of jeans worn by Modernists. In the USSR during the mid to late 1960s, Mods and Hippies were nicknamed Hairies for their mop top hair. [87] As with the earlier Stilyagi in the 1950s, young Russian men who dressed this way were ridiculed in the media, and sometimes forced to get their hair cut in police stations. [88]
Denim jeans provided the clean canvas for statement outerwear: star-sized faux fur jackets, a leather bomber-trench combo and a long leopard coat. Knitwear with loose cargo pants were easy to wear ...
A pair of jeans Microscopic image of faded fabric. Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [1] and patented by Davis and Levi Strauss on May 20, 1873.
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