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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
RSMB are responsible for survey design, quality control and calculation methodology. Ipsos MORI's role is to survey the characteristics of the television owning population, including an element of direct recruitment to the viewing panel. Kantar Media is responsible for establishing and maintaining the new BARB viewing panel.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
In Turkey, TV measurement is by TNS (Kantar Media) and radio by Nielsen. In the UK, television measurement is administered by the Broadcasters' Audience Research Board via a metered panel and radio by RAJAR with a diary system. The NRS (National Readership Survey) measures newspaper and magazine readership.
Kantar Worldpanel's first panels were founded in the 1940s by companies like Attwood Statistics Limited in the UK (1948) and Secodip in France (1969). The latter soon started to expand their coverage, firstly to Spain in 1973 and afterwards to Portugal in 1989. In the 1970s and the 1980s, other companies also started creating new panels.
Verian (and its predecessor, Kantar Public) has led delivery of the study since 2012. [ 24 ] [ 25 ] Public voice: A digital random probability panel established in 2019 that is available in UK, Germany, France, Poland, Belgium, Ireland, Greece, Portugal, Slovakia, Czechia and Luxembourg. [ 26 ]
WPP's media investment management company holdings include GroupM, Mindshare, Wavemaker and Essence. [54] WPP's research insight and consulting companies include Kantar. [42] Hogarth Worldwide is a WPP-owned production company. [51] WPP's shopper marketing promotions company is PEP, LLC (formerly Promotion Execution Partners). [27]
Following the Kantar Media acquisition, Civolution announced the launch of two separate business units, NexGuard and Teletrax. [citation needed] Civolution has offices in Eindhoven (the Netherlands), London (UK), Rennes (France), New York City, Burbank (Los Angeles).