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Priceline was founded by Jay S. Walker, who left the company in 2000, [3] by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. [4] Braddock left in 2004, [5] having helped take the company public in 1999.
Priceline.com logo Jay Walker, founder of Priceline.com, shows one of the many artifacts from his library… an Apollo in-flight instruction manual. Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9]
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Booking Holdings Inc. is an American travel technology company incorporated under Delaware General Corporation Law and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda, Kayak, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
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In 2007, Agoda was acquired by Booking Holdings, formerly The Priceline Group. [7] Agoda launched iOS and Android mobile apps in July 2011. [8] [9] [10] After Booking Holdings acquired Israel-based startup Qlika in 2014, the Qlika team joined Agoda to automate and scale its marketing systems. [11]
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