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In the early 20th century, journalism started to define itself as a professional occupation that required special training, unique skills and self-regulation according to ethical principles. Professionalization normalized the regime of objectivity as the foundation of good journalism, providing benefits to journalists and editors/publishers.
"Truth", "accuracy", and "objectivity" are cornerstones of journalism ethics. [16] Journalists are encouraged to maintain a degree of detachment from the religions, groups, or countries they are associated with, in order to minimize potential biases in their reporting.
Advocacy journalism is a genre of journalism that adopts a non-objective viewpoint, usually for some social or political purpose. Some advocacy journalists reject the idea that the traditional ideal of objectivity is possible or practical, in part due to the perceived influence of corporate sponsors in advertising .
Detached watchdog journalism, one of the four identified journalism cultures, puts emphasis on neutrality, fairness, objectivity, and impartiality. [citation needed] This is the most familiar and pervasive type of a few forms of watchdog journalism. Detached watchdog refers to observing issues in a detached manner. [19]
Integrity in journalism ensures that people and organizations uphold the values of journalism, always strive to do the right thing in all situations, even to their personal or organizational detriment, and put their obligations to the public first. Treat those you deal with in your work with respect and courtesy.
The Journalist's Creed is a personal and professional affirmation and code of journalism ethics written by Walter Williams in 1914. The creed has been published in more than 100 languages, and a bronze plaque of The Journalist's Creed hangs at the National Press Club in Washington, D.C. Williams was the founding dean of the Missouri School of Journalism.
Instead of ever achieving objectivity, Glasser and co-author James Ettema were the first to demonstrate that norms of professional journalism amount to an attempt to "objectify morality" [2] According to Glasser, Journalists need to be overt and candid advocates for social justice, and it's hard to do that under the constraints of objectivity.
In a rapidly evolving market, achieving relevance, giving audiences the news they want and find interesting, is an increasingly important goal for media outlets seeking to maintain market share. This has made news organizations more open to audience input and feedback, and forced them to adopt and apply news values that attract and keep audiences.