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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google's partner network, [17] members of which receive a portion of the generated income. In 2024, Google Ads introduced AI-powered tools, including the "Ads Power Pair" of Search and Performance Max, designed to improve campaign efficiency ...

3. List of Google products - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_products

   Google Ads – an online advertising platform. AdMob – a mobile advertising network. Google AdSense – a contextual advertising program for web publishers that delivers text-based advertisements that are relevant to site content pages. Google Ad Manager – an advertisement exchange platform.

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

5. Google Ad Manager - Wikipedia

   en.wikipedia.org/wiki/Google_Ad_Manager

   Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

6. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support. [81] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.