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The third generation Proton Persona (BH) was launched on 23 August 2016 at Setia City Convention Centre in Shah Alam, Malaysia. [1] The new BH Persona is the latest Proton model to use an existing nameplate, and directly replaces the second generation Persona (CM) which was produced from mid-2007 to mid-2016.
The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé. The second generation Proton Persona (CM) launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home ...
Proton's three new 2016 sedans, namely the Perdana, Persona and Saga were all designed concurrently, resulting in a strong family resemblance. [7] The new Saga features halogen reflector headlamps like its predecessors, but its rear lamps have reverted to more conventional bulb-based lighting as opposed to LEDs, to cut costs and pricing. [4]
2007–2010 Proton Persona. The Proton Persona (CM) was unveiled on 15 August 2007 as the decisive successor to Proton's ageing Wira saloon range. [2] Proton Persona SE. Proton launched a special edition of the CM Persona on 26 August 2008. It was pitched as a premium version of the existing Proton Persona with exclusive kit and luxury equipment.
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The Proton Iriz is a supermini (B-segment) produced by Malaysian automobile manufacturer Proton since 2014. It was unveiled on 25 September 2014 at Proton City by Malaysia’s fourth and seventh prime minister, Dr. Mahathir Mohamad. The Iriz platform is also used by its sedan equivalent, the Persona (BH) which was introduced in 2016.
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