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Sterling had been a fairly popular mid-range brand up to the 1970s but sales dwindled and the brand was eventually discontinued. The brand was officially re-launched in the United Kingdom in 2006. According to data from AC Nielsen, Sterling has a 44% share in the cheap brand tobacco sector and has retail sales of an excess of £261 million. [1]
Old Holborn is available in four varieties: dark Virginia tobacco in blue packaging, a lighter, smoother version in yellow packaging, an even lighter variety in white packaging, and aromatic tobacco in orange packaging. All four are available in pouches of 30g and 50g; Old Holborn is also sold in a box of ten 50g pouches and 100g drums. [3]
White Ox tobacco is described on the packaging as a "Superior Dark Blend" of tobaccos. In the Australian market it was sold in 30 gram and 50 gram variant pouches. In March 2014 the 30 gram pouch was discontinued from sale and a 25 gram pouch introduced.
Cutters Choice is a fine-cut hand-rolling tobacco manufactured in the Netherlands by British American Tobacco. It is sold in 30 g and 50 g [1] pouches. Prior to 20 May 2017, when the sale of smaller quantities of tobacco was outlawed in the EU, it used to be sold in 10 g, 12.5 g, 25 g & 50 g pouches. In addition, Cutters Choice was previously ...
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On 2 March 2009, Imperial Tobacco launched its new Golden Virginia Smooth blend onto the roll-your-own market. It was originally sold in 8g, 10g, 12.5g, 25g, and 50g pouches with distinctive, bright yellow branding and packaging which was a noticeable contrast to the Original blend's long-established green and gold packaging and design.