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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
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Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
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Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
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Some Google products do not require an account, including Google Search, YouTube, Google Books, Google Finance and Google Maps. However, an account is needed for uploading videos to YouTube and for making edits in Google Maps. YouTube and Blogger maintain separate accounts for users who registered with the services before the Google acquisition.
Analytics.usa.gov is a website of the government of the United States, created through a collaboration between GSA's Digital Analytics Program and 18F, based on unified Google Analytics data for some .gov domains.