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  2. Ben's Original - Wikipedia

    en.wikipedia.org/wiki/Ben's_Original

    Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]

  3. Is Uncle Ben's next? Rice company ponders rebrand after ... - AOL

    www.aol.com/uncle-bens-next-rice-company...

    The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...

  4. Uncle Ben’s is now Ben’s Original: Rebranded rice hits stores ...

    www.aol.com/uncle-ben-now-ben-original-163700835...

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  5. Parboiled rice - Wikipedia

    en.wikipedia.org/wiki/Parboiled_rice

    Rice, brown, parboiled, dry, UNCLE BEN'S (#20042) Nutritional value per 100 g (3.5 oz) ... Matta rice; Rice congee; Ben's Original (formerly known as Uncle Ben's ...

  6. Mars drops Uncle Ben's, reveals new name for rice brand - AOL

    www.aol.com/finance/2020-09-23-mars-drops-uncle...

    NEW YORK (AP) — The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...

  7. Erich Huzenlaub - Wikipedia

    en.wikipedia.org/wiki/Erich_Huzenlaub

    Huzenlaub visited a number of rice millers in Louisiana, Arkansas, and Mississippi in the early to mid-1940s. They financed and built up a plant for parboiled rice in Houston, Texas. Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to ...

  8. PepsiCo drops Aunt Jemima branding; Uncle Ben's, others ... - AOL

    www.aol.com/news/pepsicos-aunt-jemima-brand...

    Following PepsiCo's move, the makers of Uncle Ben's rice, owned by Mars Inc, Mrs. Butterworth's syrup, owned by ConAgra Brands Inc <CAG.N> and Cream of Wheat porridge, owned by B&G Foods Inc <BGS ...

  9. Cream of Wheat - Wikipedia

    en.wikipedia.org/wiki/Cream_of_Wheat

    The rice-based Cream of Rice also forms part of the product line, and is often a recommended early food for infants and toddlers and for people who cannot tolerate wheat or gluten. [ 1 ] Cream of Wheat was owned by Nabisco from 1961 to 2000 when Nabisco was bought by Kraft Foods Inc. B&G Foods acquired the Cream of Wheat and Cream of Rice ...