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The 4Ps have been the cornerstone of the managerial approach to marketing since the 1960s Product refers to what the business offers for sale and may include products or services. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns".
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
It is also commonly called the promotional mix. Crosier (1990) states that all terms have the same meaning in the context of the 4ps: product, price, place and promotion. [1] Price can send a message to the target audience. For example, comparing a $50 bag to a $10 bag, the former may be viewed as a luxury or more durable item.
The 4Ps refers to four broad categories of marketing decisions, namely: product, price, promotion, and place. [7] [49] The origins of the 4 Ps can be traced to the late 1940s. [50] [51] The first known mention has been attributed to a Professor of Marketing at Harvard University, James Culliton. [52]
Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets.
6517 20528 Ensembl ENSG00000181856 ENSG00000288174 ENSMUSG00000018566 UniProt P14672 P14142 RefSeq (mRNA) NM_001042 NM_009204 NM_001359114 RefSeq (protein) NP_001033 NP_033230 NP_001346043 Location (UCSC) Chr 17: 7.28 – 7.29 Mb Chr 11: 69.83 – 69.84 Mb PubMed search Wikidata View/Edit Human View/Edit Mouse Glucose transporter type 4 (GLUT4), also known as solute carrier family 2 ...
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]
The 4Ps program now operates in 17 regions, 79 provinces and 1,484 municipalities and 143 key cities covering 4,090,667 household beneficiaries as of June 25, 2014. The measure, which institutionalizes the 4Ps cash transfer program, was principally authored by Senator Leila de Lima , [ 4 ] and co-authored by Senator Risa Hontiveros . [ 5 ]