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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
Narratology is the study of narrative and narrative structure and the ways that these affect human perception. [1] The term is an anglicisation of French narratologie, coined by Tzvetan Todorov (Grammaire du Décaméron, 1969). [2]
Storytelling plays an important role in reasoning processes and in convincing others. In business meetings, managers and business officials preferred stories to abstract arguments or statistical measures. When situations are complex or dense, narrative discourse helps to resolve conflicts, influences corporate decisions and stabilizes the group ...
In contemporary literary studies, a theme is a central topic, subject, or message within a narrative. [1] Themes can be divided into two categories: a work's thematic concept is what readers "think the work is about" and its thematic statement being "what the work says about the subject". [2] Themes are often distinguished from premises.
Inspired by their desire to "talk less, show more", Tokyo's Klein-Dytham Architecture (KDa) created PechaKucha in February 2003. [2] [3] It was a way to attract people to SuperDeluxe, their experimental event space in Roppongi, and to enable young designers to meet, show their work, and exchange ideas in 6 minutes and 40 seconds.
Narration is the use of a written or spoken commentary to convey a story to an audience. [1] Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to deliver information to the audience, particularly about the plot: the series of events.
Narrative is a powerful tool in the transfer, or sharing, of knowledge, one that is bound to cognitive issues of memory, constructed memory, and perceived memory. Jerome Bruner discusses this issue in his 1990 book, Acts of Meaning, where he considers the narrative form as a non-neutral rhetorical account that aims at "illocutionary intentions", or the desire to communicate meaning. [10]