Search results
Results from the WOW.Com Content Network
Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject. Because of the nature of new media and different platforms, varying authors have different understandings of it.
Narrative is a powerful tool in the transfer, or sharing, of knowledge, one that is bound to cognitive issues of memory, constructed memory, and perceived memory. Jerome Bruner discusses this issue in his 1990 book, Acts of Meaning, where he considers the narrative form as a non-neutral rhetorical account that aims at "illocutionary intentions", or the desire to communicate meaning. [10]
Narratology is the study of narrative and narrative structure and the ways that these affect human perception. [1] The term is an anglicisation of French narratologie, coined by Tzvetan Todorov (Grammaire du Décaméron, 1969). [2]
Storytelling is also used as a means by which to precipitate psychological and social change in the practice of transformative arts. [13] [14] [15] Some people also make a case for different narrative forms being classified as storytelling in the contemporary world. For example, digital storytelling, online and dice-and-paper-based role-playing ...
In contemporary literary studies, a theme is a central topic, subject, or message within a narrative. [1] Themes can be divided into two categories: a work's thematic concept is what readers "think the work is about" and its thematic statement being "what the work says about the subject". [2] Themes are often distinguished from premises.
Timeline of fabula vs syuzhet in Memento. In narratology, fabula (Russian: фабула, IPA:) refers to the chronological sequence of events within the world of a narrative and syuzhet [1] (Russian: сюжет, IPA: [sʲʊˈʐɛt] ⓘ) equates to the sequence of events as they are presented to the reader.