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In 2015, Craftsvilla celebrated World Ethnic Day on June 19. It brought in Bollywood actress Vidya Balan as the face of the campaign. [30] In the same year, Craftsvilla launched Miss Ethnic Contest to promote ethnic wear among women. Bollywood actress Kareena Kapoor was the face of this campaign. [31] [32] [33]
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir and southern Nepal in Terai plains.
Clothing in India varies with the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, clothing has evolved from simple garments like kaupina, langota, achkan, lungi, sari, to perform rituals and dances. In urban areas, western clothing is common and uniformly worn by people of ...
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Christian marriage in India is mostly an adaptation of white weddings. The bridegroom usually wears a black suit or tuxedo. The bride usually wears a white gown or white dress. Among the South Canarese Christians: Some brides wear the gown to church ceremonies, then change into the sari, after the wedding dances in their wedding receptions.
A mundu usually has a line of comparatively thicker cloth woven into it near the border called the kara.The kara can be coloured and comes in various sizes. There is also double coloured and ornamental kara (a strip of colour at the end of the mundu). [1]
Folk costume, traditional dress, traditional attire or folk attire, is clothing associated with a particular ethnic group, nation or region, and is an expression of cultural, religious or national identity. If the clothing is that of an ethnic group, it may also be called ethnic clothing or ethnic dress.
During the 11th century C.E., AL Biruni noted [42] women in north India wore the kurtaka which was a short shirt, with sleeves extending to the shoulders, to the middle of the body, and had slashes on the left and the right sides. [43] Thiis similar to the modern Punjabi kurta worn by women [44] and men which has side slits rather than slashes.
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