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Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
In 2017 the company sold its United States Department of Defense footwear business along with a factory in Big Rapids, Michigan to Tennessee-based footwear manufacturer Original Footwear. [12] In the same year Wolverine World Wide converted Stride Rite to a licensed brand operated by New York City-based Vida Shoes International. [13]
In 1987, Jennifer Grey became known for dancing in Keds in the film Dirty Dancing, while TV characters like Kelly Kapowski from Saved by the Bell and Stephanie and D.J. Tanner on Full House wore ...
The Commonwealth Shoe and Leather Co. later partnered with Sperry on a design using specially tanned water-resistant leather, which became the familiar Sperry "boat shoe". [2] Sperry's shoes remained a niche product for boaters until 1939 when the US Navy negotiated the right to manufacture the shoe for its sailors at the United States Naval ...
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