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Closed-ended questions are questions that can be answered with a short, fixed response. For example, an answer might be “Yes.”, “No.”, “Blue.”, or “The Great Fire of London”. Closed-ended questions are often used in multiple-choice tests or surveys, especially when computers are used to process the test or survey.
Close ended questions are defined as question types that ask respondents to choose from a distinct set of pre-defined responses, such as “yes/no” or among set multiple choice questions. In a typical scenario, closed-ended questions are used to gather quantitative data from respondents.
In this guide, we will explore the different types of close-ended questions, some examples for each category, and the pros and cons of close-ended questions from a marketing perspective.
Close-ended questions are questions that do not allow for various response options. Close-ended questions expect a particular answer. The answers to close-ended questions are limited and require certain answers. Typically, close-ended questions lend themselves to “yes” or “no” responses.
Close-ended questions ask respondents to choose from a predefined set of responses, typically one-word answers such as “yes/no”, “true/false”, or a set of multiple-choice questions. For example: “Is the sky blue?” and the respondent then has to choose “Yes/No”.
A closed-ended question, by definition, is a question that could be answered with a one-word answer or a simple “yes” or “no.” In research, a closed-ended question refers to any question in which participants are provided with options to choose a response from.
Close ended questions are a useful way to collect data that’s easily analyzed and quantified. It’s not the best strategy to collect qualitative information. In almost every survey, there’s room for both open-ended and close ended questions.
In this article, we will cover everything you need to know about closed-ended questions, including the different types, use cases, and best practices to gain easy-to-analyze data you can use to improve your business.
Close-ended questions are a type of inquiry that limits respondents to a set of predefined answers, allowing for straightforward, concise responses. These questions are often formatted as yes/no, multiple-choice, or rating scale queries.
Closed-ended questions are sometimes phrased as a statement that requires a response. A closed-ended question contrasts with an open-ended question, which cannot easily be answered with specific information. Examples of closed-ended questions that may elicit a "yes" or "no" response include: Were you born in 2010? Is Lyon the capital of France?