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Rhetoric (/ ˈ r ɛ t ə r ɪ k /) [note 1] is the art of persuasion. It is one of the three ancient arts of discourse along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. [2]
Rhetorical situation – a term made popular by Lloyd Bitzer; it describes the scenario that contains a speech act, including the considerations (purpose, audience, author/speaker, constraints to name a few) that play a role in how the act is produced and perceived by its audience; the counterargument regarding Bitzer's situation-rhetoric ...
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of speech constitute the latter.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Composition studies (also referred to as composition and rhetoric, rhetoric and composition, writing studies, or simply composition) is the professional field of writing, research, and instruction, [1] focusing especially on writing at the college level in the United States.
The first line of the Rhetoric is: "Rhetoric is a counterpart (antistrophe) of dialectic." [ 1 ] : I.1.1 According to Aristotle, logic is concerned with reasoning to reach scientific certainty, while dialectic and rhetoric are concerned with probability and, thus, are the branches of philosophy that are best suited to human affairs.
Although these figures have been in use in rhetoric throughout history, the Rhetorica ad Herennium was the first text to compile them and discuss the effects they have on an audience. Many of the following figures described in Book 4 are still used in modern rhetoric , though they were originally intended specifically for use in oral debate.
Modern rhetoric has gone through many changes since the age of ancient Rome and Greece to fit the societal demands of the time. Kenneth Burke, who is largely credited for defining the notion of modern rhetoric, described modern rhetoric as