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The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. [22] Antiquity and Seagram's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03. [23]
Whisky or whiskey is a type of liquor made from fermented grain mash. Various grains (which may be malted ) are used for different varieties, including barley , corn , rye , and wheat . Whisky is typically aged in wooden casks , which are typically made of charred white oak .
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
At the time of its launch, the Reserve Collection was the most expensive whisky produced in India. [13] This whisky is a blend of Scotch malts that have been matured through the unique Solera process, with the finest Indian grain spirits, strengthening the Blenders Pride brand’s presence in the market even further.
Whisky pots at Kilbeggan Distillery in Ireland This article is a list of historic whisky distilleries and distillery companies. It includes some that are still operating and some that are not, and includes those claiming to be the oldest or to have other historically important characteristics.
McDowell's No.1 Diet Mate, which the company claims is the world's first diet whisky, is a variant of McDowell's No.1 Whisky. [6] It was launched in 2006. [15] It is sold in pint, nip, quart, and 750 ml bottles, at a cost 5% higher than McDowell's No.1 Whisky. The product was initially launched in Mumbai and Thane but later expanded to other ...
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.