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  2. Affect vs. Effect: What’s the Difference? - AOL

    www.aol.com/affect-vs-effect-difference...

    For instance, you could correctly say, “The effects of climate change can be felt worldwide” and “This medicine may have some side effects.” “Affect,” meanwhile, is a verb that means ...

  3. Levels of Processing model - Wikipedia

    en.wikipedia.org/wiki/Levels_of_Processing_model

    The self-reference effect describes the greater recall capacity for a particular stimulus if it is related semantically to the subject. This can be thought of as a corollary of the familiarity modifier, because stimuli specifically related to an event in a person's life will have widespread activation in that person's semantic network. [8]

  4. Memory and decision-making - Wikipedia

    en.wikipedia.org/wiki/Memory_and_decision-making

    Classic models of judgment and decision-making assume that all individuals abide to a given set of assumptions when making a decision. [2] Humans are believed to have stable preferences that follow the rules of continuity and precision, and so we will make consistent choices regardless of the influence of any internal or external factors.

  5. Remember versus know judgements - Wikipedia

    en.wikipedia.org/wiki/Remember_versus_know...

    In the previous study, two different remember-know paradigms are explored. The first is the "remember-first method" [24] in which a remember response is solicited prior to a know response for non-remembered items. Secondly, a trinary paradigm, [24] in which a single response judges the "remember vs. know" and "new" alternatives is investigated ...

  6. Brain Rules - Wikipedia

    en.wikipedia.org/wiki/Brain_Rules

    Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School is a book written by John Medina, a developmental molecular biologist. [1] The book has tried to explain how the brain works in twelve perspectives: exercise, survival, wiring, attention, short-term memory, long-term memory, sleep, stress, multisensory perception, vision, gender and exploration. [2]

  7. Ironic process theory - Wikipedia

    en.wikipedia.org/wiki/Ironic_process_theory

    Ironic process theory (IPT), also known as the Pink elephant paradox [1] or White bear phenomenon, suggests that when an individual intentionally tries to avoid thinking a certain thought or feeling a certain emotion, a paradoxical effect is produced: the attempted avoidance not only fails in its object but in fact causes the thought or emotion to occur more frequently and more intensely. [2]

  8. Art of memory - Wikipedia

    en.wikipedia.org/wiki/Art_of_memory

    The importance of affect or emotion in the art of memory is frequently discussed. The role of emotion in the art can be divided into two major groupings: the first is the role of emotion in the process of seating or fixing images in the memory, the second is the way in which the recollection of a memory image can evoke an emotional response.

  9. Affect heuristic - Wikipedia

    en.wikipedia.org/wiki/Affect_heuristic

    Affect, specifically negative affect, is an important method for increasing perceived risk considering its influences on perceived risk and thus has been utilized as essential for communicating risk to the public. Raising risk awareness is thought to be increased when risk information is presented in the form of frequences (e.g.