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The IKEA Lack table in white. The Lack (stylized as LACK) is a table manufactured by IKEA since 1981. [1] Modifications.
Dining Room (also known as Dining Room Table) was a television commercial made by the Deutsch Inc. advertising agency for IKEA in 1994. It is considered the first television advertisement broadcast in the United States that openly presented a gay couple. [1] [2]
IKEA launched a new side table called SÄVA. The table, designed to resemble a pizza saver, would be boxed in packaging resembling a pizza box, and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants. [150] [151]
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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
The French branch of IKEA went on trial on 22 March 2021, for running an elaborate system to spy on staff members and job applicants by illegally using private detectives and police officers. [17] On 15 June 2021, IKEA France was found guilty of spying and ordered to pay €1.1m in fines and damages for these illegal practices.
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