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Adjustments to the materials used in the sofa and the centralization of production methods allowed IKEA to reduce the price of the Klippan sofa by 40% since 1980. [ 4 ] In 2003, the Klippan was used as the standard sofa in a test to compare the British fire safety requirements against the Swedish and mainland European safety requirements.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The store is known for its crazy affordable furniture and decor -- but its pieces aren't always exactly high design. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call
Inter IKEA Systems B.V., [6] [7] trading as IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate, founded in Sweden but now headquartered in the Netherlands, that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services.
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