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  2. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and is crucial to creating an effective and well-planned marketing strategy. [3] Another less known form of the marketing channel is the Dual Distribution [4] channel.

  3. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  4. Supply chain - Wikipedia

    en.wikipedia.org/wiki/Supply_chain

    The Global Supply Chain Forum has introduced an alternative supply chain model. [24] This framework is built on eight key business processes that are both cross-functional and cross-firm in nature. Each process is managed by a cross-functional team including representatives from logistics, production, purchasing, finance, marketing, and ...

  5. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.

  6. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    The conditions governing the distribution and settling of the population over any area are dependent on the nature of its economic activity: and when this activity is engaged in the cultivation of the surface of the ground and in the husbandry of land and wood and on many kinds of handicrafts and small manufactures this distribution is to be ...

  7. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1] The relationship between buyers and sellers as the main body of the market includes three situations: the relationship between sellers (enterprises and enterprises), the relationship between buyers (enterprises or ...

  8. Distribution (economics) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(economics)

    In economics, distribution is the way total output, income, or wealth is distributed among individuals or among the factors of production (such as labour, land, and capital). [1] In general theory and in for example the U.S. National Income and Product Accounts , each unit of output corresponds to a unit of income.

  9. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    In 1736, Leonhard Euler created graph theory. [6] Graph theory paved the way for network models such as Barabási-Albert's scale-free networks, chance networks such as Paul Erdös and Alfréd Rényi, ErdÅ‘s–Rényi model, which applies to random graph theory, and Watts & Strogatz Small-world network, all of which can be adapted to be representative of strategies and or relationships in the ...