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The first Chrysler cars were introduced on January 5, 1924, at the New York Automobile Show – one year before Chrysler Corporation itself was created. These cars, launched by Maxwell Motors, had a new high-compression six-cylinder, a seven-bearing crankshaft, carburetor air cleaner, replaceable oil filter, and four-wheel hydraulic brakes.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
The significance of the logo is to help the reader identify the product or service, assure the readers that they have reached the right article containing critical commentary about that product or service, and illustrate branding associations of the product or service in a way that words alone could not convey.
English: Fiat Chrysler Automobiles logo. Date: 20 December 2016: Source: Fiat Chrysler Automobiles: Author: Fiat Chrysler Automobiles: Permission (Reusing this file)
The FCA logo, which comprises stylised blue letters resembling FCA, was created by the Italian branding company Robilant Associati, [64] [65] ending the use of the Fiat S.p.A. logo and Chrysler Pentastar logo for group branding. [66]
Chrysler was once a giant in the US auto industry – one of the Big Three, sharing a name with one of the world’s tallest buildings and with factories and dealerships spread across America.
Chrysler wordmark. The American car company Chrysler has produced many different models of cars under the brand name. In addition to Chrysler models built in the United States, the list also includes vehicles manufactured in other countries and cars designed by other independent corporations that were rebranded for Chrysler.
Although Chrysler introduced new logos for its brands in the 1990s and again in 2010 after the Fiat Group took control of the company, Jeep still uses the American Motors-era logo introduced shortly after American Motors purchased the brand in 1970. Until the Chrysler purchase, Jeep's logo also featured the American Motors emblem.
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