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  2. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Deductive approaches can involve seeking to identify themes identified in other research in the data-set or using existing theory as a lens through which to organise, code and interpret the data. Sometimes deductive approaches are misunderstood as coding driven by a research question or the data collection questions.

  3. Coding (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Coding_(social_sciences)

    Grounded coding refers to allowing notable themes and patterns emerge from the document themselves, where as a priori coding requires the researcher to apply pre-existing theoretical frameworks to analyze the documents. As coding methods are applied across various texts, the researcher is able to apply axial coding, which is the process of ...

  4. Axial coding - Wikipedia

    en.wikipedia.org/wiki/Axial_coding

    Axial coding is the breaking down of core themes during qualitative data analysis.. Axial coding in grounded theory is the process of relating codes (categories and concepts) to each other, via a combination of inductive and deductive thinking.

  5. Interpretative phenomenological analysis - Wikipedia

    en.wikipedia.org/wiki/Interpretative...

    Themes are likely to identify both something that matters to the participants (i.e. an object of concern, topic of some import) and also convey something of the meaning of that thing, for the participants. E.g. in a study of the experiences of young people learning to drive, we might find themes like 'Driving as a rite of passage' (where one ...

  6. Open coding - Wikipedia

    en.wikipedia.org/wiki/Open_coding

    Based in grounded theory, open coding is the analytic process through which concepts (codes) are attached to observed data and phenomena during qualitative data analysis.It is one of the techniques described by Strauss (1987) and Strauss and Corbin (1990) for working with text.

  7. Grounded theory - Wikipedia

    en.wikipedia.org/wiki/Grounded_theory

    Grounded theory combines traditions in positivist philosophy, general sociology, and, particularly, the symbolic interactionist branch of sociology.According to Ralph, Birks and Chapman, [9] grounded theory is "methodologically dynamic" [7] in the sense that, rather than being a complete methodology, grounded theory provides a means of constructing methods to better understand situations ...

  8. Why Starbucks and Amazon are drawing on philosophy to deploy ...

    www.aol.com/finance/why-starbucks-amazon-drawing...

    Good morning. As January comes to a close, there’s plenty of evidence that AI investment by major companies is set to soar this year. Take for instance tech giant Meta.

  9. Content analysis - Wikipedia

    en.wikipedia.org/wiki/Content_analysis

    This database compiles, systematizes, and evaluates relevant content-analytical variables of communication and political science research areas and topics. Siegfried Kracauer provides a critique of quantitative analysis, asserting that it oversimplifies complex communications in order to be more reliable. On the other hand, qualitative analysis ...