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The Hirohata Merc, one of the most famous cars in the lead sled style. A lead sled is a standard production automobile with a body heavily modified in particular ways [citation needed] [dubious – discuss] (see below); especially, though not exclusively, a 1949, 1950, or 1951 model year Ford 'Shoebox' or Mercury Eight car.
The Hirohata Merc is a 1950s lead sled [1] custom car, often called "the most famous custom of the classic era". [2] [3] Setting a style and an attitude, it had a "momentous effect" on custom car builders, [4] appeared in several magazines at the time [5] and has reappeared numerous times since, earning an honorable mention on Rod & Custom ' s "Twenty Best of All Time" list in 1991. [5]
Mercury Comet Fastback (1964) Mercury Comet Super Cyclone (1964) Mercury Concept 50 (1988) Mercury Concept One (1989) Mercury Cougar El Gato (1970) Mercury Cougar Eliminator (1999) Mercury Cougar S (1999) Mercury Cyclone (1990) Mercury Cyclone Super Spoiler (1969) Mercury D528 "Beldone" (1955) Mercury Escapade (1965) Mercury Fusion (1996)
For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
These sleds combined aluminum tunnels with Canadian Curtiss Wright (CCW) engines. The Rocket was a 340, and the Lightning a 400 with electric start. By 1972, Mercury started production of the Hurricane, a more modern snowmobile with optional slide rail suspension (as opposed to bogie wheel).
The Mercury Eight is an automobile that was produced by the American manufacturer Ford Motor Company under their now defunct division Mercury between 1939 and 1951. The debut model line of the Mercury division, Ford positioned the full-size Mercury Eight between the Ford Deluxe (later Custom) model lines and the Lincoln.
In 1968, Mercury's mid-sized models again received new sheet metal and styling that resembled the full-sized Mercury models and shared their chassis and many parts with Ford's mid-sized Fairlane and Torino models. The mid-sized base model was the Comet (Mercury dropped the 202 suffix) available only as a two-door coupe.
The Chevrolet Standard (Series DC) was launched in 1933, initially as the Chevrolet Standard Mercury, by Chevrolet as a lower priced alternative to the 1932 Chevrolet Series BA Confederate that became the Master Eagle in 1933 [3] and Master from 1934. [4] It was advertised as the cheapest six-cylinder enclosed car on the market. [5]