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According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange. Tropicana ...
In 1970, Tropicana orange juice was shipped as finished goods via refrigerated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 65-car unit trains a week, each carrying around 1 million US gallons (830,000 imp gal; 3,800 m 3 ) of juice. [ 12 ]
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Tropicana reignited a 15-year feud with customers over its packaging design ...
2.5 Juice (and related) 2.6 Other. 3 See also. ... Vault Red Blitz (discontinued in 2011) PepsiCo ... (Norway) (orange flavored) Squirt; Tropicana Tw!ster Soda ...
In the world of advertising, the Tropicana disaster of 2008-09 is already legendary as a failed product debut. The orange juice container redesign by controversial brand guru Peter Arnell ...
Advertisements during this era featured the slogan "We got the juice". Slice was a big success upon release, inspiring other juice-infused drinks based on already existing juice brands, such as Coca-Cola's Minute Maid orange soda and Cadbury Schweppes's Sunkist. By May 1987, Slice held 3.2 percent of the soft drink market.
Anthony Talamo Rossi (September 13, 1900 – January 24, 1993) was an Italian-born American who founded Tropicana Products, a producer of orange juice, in 1947 in Bradenton, Florida. It grew from 50 employees to over 8,000 in 2004, expanding into multiple product lines and becoming one of the world's largest producers and marketers of citrus juice.
In 1970, Tropicana orange juice was shipped in bulk via insulated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 60-car unit trains a week, each carrying around 1 million US gallons (0.83 × 10 ^ 6 imp gal; 3,800 m 3) of juice. On June 7, 1971, the "Great White Juice ...