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2. Encoding/decoding model of communication - Wikipedia

   en.wikipedia.org/wiki/Encoding/decoding_model_of...

   Thus, encoding/decoding is the translation needed for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, such as displays of non-verbal communication.

3. Decoding (semiotics) - Wikipedia

   en.wikipedia.org/wiki/Decoding_(semiotics)

   Decoding, in semiotics, is the process of interpreting a message sent by an addresser (sender) to an addressee (receiver). The complementary process – creating a message for transmission to an addressee – is called encoding .

4. Encoding (semiotics) - Wikipedia

   en.wikipedia.org/wiki/Encoding_(semiotics)

   Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .

5. Audience reception - Wikipedia

   en.wikipedia.org/wiki/Audience_reception

   The encoding/decoding model invites analysts to categorize readings as "dominant", "negotiated" or "oppositional". This set of three presupposes that the media text itself is a vehicle of dominant ideology and that it hegemonically strives to get readers to accept the existing social order, with all its inequalities and oppression of ...

6. Models of communication - Wikipedia

   en.wikipedia.org/wiki/Models_of_communication

   The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...

7. Semantic processing - Wikipedia

   en.wikipedia.org/wiki/Semantic_Processing

   In psycholinguistics, semantic processing is the stage of language processing that occurs after one hears a word and encodes its meaning: the mind relates the word to other words with similar meanings. Once a word is perceived, it is placed in a context mentally that allows for a deeper processing.

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9. Reception theory - Wikipedia

   en.wikipedia.org/wiki/Reception_theory

   The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience ...