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Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
The sample was of Charley miaowing and Tony saying, "Charley says, 'always tell your mummy before you go off somewhere'". In 2005, the Charley Says series was voted #95 on the Channel 4 TV special 100 Greatest Cartoons , [ citation needed ] and in 2006 was voted the UK's favourite public service advertisement] by readers of the BBC News website.
CRY has launched the following campaigns: #YellowFellow, which raises awareness for the right to a happy childhood. [7] Launched in 2018, the campaign encourages people to show support for India's children by posting photos while wearing yellow socks in a creative way. The campaign has reached 1.7 crore (17 million) people across India. [8]
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
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Campaign advertising draws on techniques from commercial advertising and propaganda, also entertainment and public relations, a mixture dubbed politainment. The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imagination of the campaigns' participants.
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