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A police officer in Taiwan wears a white motorcycle helmet in conjunction with a high-visibility vest. According to a 2004 study, the wearing of reflective or fluorescent clothing correlated with a 37 percent lower risk of a rider sustaining a crash-related injury; likewise, white helmets demonstrated a 24 percent reduction.
Yellow discount sticker in a British supermarket Colour-coding is sometimes used for discount stickers. Discount stickers are a price markdown that are used to alert shoppers to goods which have been reduced in price, such as food approaching its sell-by date or inventory in discount clothing or outlet stores. [1]
Frederick Carleton “Rick” Ralston is associated with transforming T-shirts from underwear into outerwear. Reporter Sharon Nelton of BNET titled Ralston as “the T-shirt king of America and the father of the modern T-shirt.” [1] In the summer of 1960, as a teenager just out of high school in Montebello, California, Ralston spray-painted a design on a T-shirt.
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Business analysts reported that what they really purchased was the brand name. With the rise of mass media in the early 20th century, companies adopted techniques that allowed their messages to stand out. Slogans, mascots, and jingles began to appear on radio in the 1920s and in early television in the 1930s.
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