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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  3. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    An influencer [1] [2] [3] (also known as a social media influencer [4] [5] [6] or online influencer [7] [8] [9]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform through ...

  4. Are AI Influencers the Next Big Thing in Brand Publishing? - AOL

    www.aol.com/ai-influencers-next-big-thing...

    AI influencers should do more than just exist; they must advance your brand’s narrative. Consider how their personality, style and content align with your brand’s mission and messaging.

  5. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. [1] The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.

  6. Marketing buzz - Wikipedia

    en.wikipedia.org/wiki/Marketing_buzz

    Influencers amplify both positive and negative messages to the target audience, often because of their reputation within the community. Therefore, a successful social media campaign must find, and engage with influencers that are positively inclined to the brand, providing them with product information and incentives to forward it on to the ...

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    An influencers role under a brand sponsorship is to send messages to their target audiences through posts to amplify the credibility of a product or brand. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user.

  8. Brand engagement - Wikipedia

    en.wikipedia.org/wiki/Brand_engagement

    An example of measuring brand engagement is the service-profit chain, a statistical model that tracks increases in employee “engagement drivers” to correlated increases in customer satisfaction and loyalty, and then correlates this to increases in total shareholder return (TSR), revenue and other financial performance measures.

  9. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    Influencers correlate to the level of customers' involvement in companies' marketing. [43] First, unintentional influences, [44] [43] because of brand satisfaction and low involvement, their action is just to deliver a company's message to a potential user. [45] Secondly, users will become salesmen or promoters for a particular company with ...

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