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Consequently, if the purpose of the test had been simply to see which email would bring more traffic to the website, then the email containing code B1 might well have been more successful. An A/B test should have a defined outcome that is measurable such as number of sales made, click-rate conversion, or number of people signing up/registering. [8]
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.
A continuous performance task, continuous performance test, or CPT, is any of several kinds of neuropsychological test that measures a person's sustained and selective attention. Sustained attention is the ability to maintain a consistent focus on some continuous activity or stimuli , and is associated with impulsivity .
In web development and marketing, A/B testing or split testing is an experimental approach to web design (especially user experience design), which aims to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).
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Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed] Automation tools make it easier to schedule and send emails at specific times or based on user actions, saving time and effort. [7]
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Speedtest.net, also known as Speedtest by Ookla, is a web service that provides free analysis of Internet access performance metrics, such as connection data rate and latency. It is the flagship product of Ookla, a web testing and network diagnostics company founded in 2006, and based in Seattle, Washington , United States .