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2. Swiss Style (design) - Wikipedia

   en.wikipedia.org/wiki/Swiss_Style_(design)

   Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.

3. International Typographic Style - Wikipedia

   en.wikipedia.org/wiki/International_Typographic...

   A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...

4. Helvetica - Wikipedia

   en.wikipedia.org/wiki/Helvetica

   The first version of the typeface (which later became known as Helvetica) was created in 1957 by Swiss type designer Max Miedinger. His goal was to design a new sans serif font that could compete in the Swiss market as a neutral font that should not be given any additional meaning.

5. Max Miedinger - Wikipedia

   en.wikipedia.org/wiki/Max_Miedinger

   Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, [1] best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.

6. New Wave (design) - Wikipedia

   en.wikipedia.org/wiki/New_Wave_(design)

   Weingart was a German graphic designer, known as the father of New Wave design. According to Weingart, he took "Swiss Typography" as his inspiration and considered himself a "typographic rebel". [8] Weingart began studying at the Merz Academy in Stuttgart, Germany. While there, he developed skills such as linocuts, woodblock printing, and ...

7. Frutiger (typeface) - Wikipedia

   en.wikipedia.org/wiki/Frutiger_(typeface)

   New Swiss road signs near Lugano use the typeface ASTRA-Frutiger.. Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger.It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71 [6] by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger ...

8. Normal-Grotesk - Wikipedia

   en.wikipedia.org/wiki/Normal-Grotesk

   A specimen sheet for the regular weight of Normal-Grotesk. Normal-Grotesk is a sans-serif typeface that was sold by the Haas Type Foundry (Haas'sche Schriftgiesserei) of Basel and Münchenstein, Switzerland, and popular in Swiss graphic design towards the end of the metal type period in the mid-twentieth century.

9. Emil Ruder - Wikipedia

   en.wikipedia.org/wiki/Emil_Ruder

   The text was published in German, English and French, by Swiss publisher Arthur Niggli in 1967. [10] The book helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. In 1962 he helped to found the International Center for the Typographic Arts (ICTA) in New York ...