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The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5]
The GPO first included Yellow Pages in its telephone directory for Brighton in 1966, expanding it throughout the UK from 1973. [3] [4]Yell.com was first launched in January 1996 as the local search engine for businesses in the UK.
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location.
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation.
It is the principal rival (and for the 1980s and some of the 1990s the sole rival) to the Yellow Pages (published by Thomson as the Thomson Yellow Pages until it was sold to the privatised BT). The printed directory was distributed without charge to households and businesses, reaching some 22 million homes and businesses at its peak.
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