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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
Frederick Sanders was a large promoter of the holiday. [12] In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178. [3] Sweetest Day observance is still most prevalent in the Great Lakes region, where the holiday originated, including Illinois, Indiana, Michigan, Ohio, and Wisconsin. [13]
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