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Transfer-appropriate processing (TAP) is a type of state-dependent memory specifically showing that memory performance is not only determined by the depth of processing (where associating meaning with information strengthens the memory; see levels-of-processing effect), but by the relationship between how information is initially encoded and how it is later retrieved.
We have little trouble reading "H" and "A" in their appropriate contexts, even though they take on the same form in each word. A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1] The impact of context effects is considered to be part of top-down design.
Transfer-appropriate processing is a strategy for encoding that leads to successful retrieval. An experiment conducted by Morris and coworkers in 1977 proved that successful retrieval was a result of matching the type of processing used during encoding. [41]
Phonemic processing includes remembering the word by the way it sounds (e.g. the word tall rhymes with fall). Lastly, we have semantic processing in which we encode the meaning of the word with another word that is similar or has similar meaning. Once the word is perceived, the brain allows for a deeper processing.
In cognitive psychology, a recall test is a test of memory of mind in which participants are presented with stimuli and then, after a delay, are asked to remember as many of the stimuli as possible. [ 1 ] : 123 Memory performance can be indicated by measuring the percentage of stimuli the participant was able to recall.
Memory errors can also depend on the method of encoding used when initially experiencing or learning information, known as transfer-appropriate processing. [36] Encoding processes can occur at three levels: visual form (the letters that make up a word), phonology (the sound of a word), and semantics (the meaning of the word or sentence).
The generation effect is typically achieved in cognitive psychology experiments by asking participants to generate words from word fragments. [2] This effect has also been demonstrated using a variety of other materials, such as when generating a word after being presented with its antonym, [3] synonym, [1] picture, [4] arithmetic problems, [2] [5] or keyword in a paragraph. [6]
Transfer appropriate processing also had a notable impact on the field of marketing, by providing a more comprehensive understanding of consumer memory. A focus on retrieval as the goal of advertising, and a better understanding of how interference can impact marketing communications, left a lasting impression on advertising practice. [18]