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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [5]

  3. Google Ad Manager - Wikipedia

    en.wikipedia.org/wiki/Google_Ad_Manager

    Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]

  4. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  5. Site manager - Wikipedia

    en.wikipedia.org/wiki/Site_manager

    A 2010 salary survey of the construction and built environment industry [citation needed] showed the average annual salary of a site manager in the UK to be £36,981. Site managers in areas of growth in the construction industry such as the Middle East earn more, with the average earning across all sector and all levels of experience at £ ...

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers [13] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo!

  7. Construction management - Wikipedia

    en.wikipedia.org/wiki/Construction_management

    When a construction manager is bound to a GMP, the fundamental character of the relationship is changed. In addition to acting in the owner's interest, the construction manager must control construction costs to stay within the GMP. CM at-risk is a global term referring to the business relationship of a construction contractor, owner and ...

  8. Superintendent (construction) - Wikipedia

    en.wikipedia.org/wiki/Superintendent_(construction)

    As a particular note, in Australia in building projects, the superintendent is not the party responsible for co-ordination and scheduling of the trades and work of the contract; this is the responsibility of the head contractor, who will usually employ a site manager, overseen by a project manager, overseen by a construction manager and director.

  9. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    However, this concept was popularized by Google. Google Ad words was convenient for advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone's click on the ad, which reported as the cost-per-click for which a penny was charged.

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